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Blog - Right strategy...wrong approach!

Right strategy...wrong approach!

posted 2007-04-27 17:01:02
by Bill Rabkin

In addition to my post on Tuesday, there have been several interesting blog conversations (CM Pros Benelux, Forrester, Gilbane and The Globe among others) going on this week about the acquisition of Tridion by SDL. We’ve also had several conversations with customers and partners that are consistent with Idiom Technologies longstanding conviction that there is a “whole is greater than the sum of the parts” outcome when content management (CM) and globalization/translation management systems (GMS) work in unison. Indeed, the efficiencies that are realized when all the components of the Globalization Supply Chain – GMS vendors, CM vendors, LSPs and end-user organizations – work together are demonstrable.

We do, however, believe in maximizing customer choice and letting the customer determine the best solutions for their Globalization Supply Chain. Our corporate philosophy is to take an agnostic approach to the market and give our clients and partners the freedom to select the best solutions for their companies. We ensure that our technology will extend the value of whichever solutions they chose. This approach is in the best interest of the client and those companies that are “trusted” providers of language services and content management solutions. We have and will continue to develop deep relationships in keeping with this philosophy.

Having said this, I do believe the thinking behind SDL's move is focused on the best interests of the industry as a whole, even though their approach is wrong.

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