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Phone:USA: +1 781-464-6000
EU: +44 01276 804488
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Idiom has also bolstered its sales and customer support teams with staff who have specific domestic multilingual marketing experience while Captura Group has expanded its presence to Washington, D.C. to more effectively address the needs of corporations and government agencies looking reach the Hispanic online segment.
"Considerable gaps exist within organizations' ability to execute on multilingual domestic marketing goals. Today, organizations can't afford to overlook non-English speaking audiences," said Dave Rosenlund, vice president, marketing and new business development, Idiom Technologies. "Through a strategic partnership with Captura Group, Idiom is better positioned to address those gaps and help companies improve their domestic reach, regardless of language, and achieve revenue and customer service goals."
The U.S. Hispanic online market has reached critical mass and currently totals nearly 15 million individuals according to comScore Media Metrix. However, according to recent research by Common Sense Advisory, more than 80 percent of the top 100 global brands provide an "English-only" experience online, with Spanish a distant second at about 10 percent1. Despite the fact that a majority of online Hispanic customers state that they prefer to transact business in Spanish and that the growth of the Hispanic online market is being driven by the Spanish-dominant segment, the majority of U.S.-based companies and organizations still provide only one language option for site visitors. This leaves millions of potential customers unserved or underserved.
One reason organizations have been slow to deploy solutions that enable communication with customers in a language other than English has been the misconception that it is extraordinarily costly and difficult to develop and manage multilingual communications. However, with business process and reuse efficiencies created by the Idiom WorldServer™ globalization platform and the number of attractive pricing and packaging options available from Idiom, combined with integrated in-language and in-culture online solutions offered by Captura Group, the development of multilingual websites can be accomplished at very reasonable costs by global organizations large and small.
"Due to increasing cultural and linguistic diversity of the United States, offering multilingual content is no longer a luxury but rather a necessity in many cases, especially Spanish content targeting U.S. Hispanics," said Lee Vann, founder, Captura Group. "Billions of dollars are spent annually by U.S. Hispanic consumers who prefer to communicate in Spanish, yet despite explosive growth in this market, their needs are not being addressed online. We are committed to helping companies and organizations deploy online solutions that address the unique language and cultural needs of the Hispanic segment and open up such markets for business. Captura Group's partnership with Idiom offers organizations an end-to-end solution for developing, maintaining and marketing a Hispanic online presence."
Captura Group's integrated in-language and in-culture online solutions connect companies and organizations with the lucrative and growing U.S. Hispanic online market. Together with Idiom, Captura Group will enable companies to effectively develop, manage and market Hispanic online solutions that generate measurable results and deliver a valuable Hispanic online user experience, while reducing costs and improving efficiencies associated with Spanish content development and translation.
Webinar Series: Effective U.S. Hispanic Marketing and Communications
Idiom and Captura Group are sponsoring a three-part webinar series addressing the challenges and opportunities for delivering products and services to the U.S. Hispanic online market. The first webinar will take place on Thursday, April 27, 2006 from 1 - 2 pm EDT and will focus on Hispanic online marketing opportunities. Attendees will learn about the unique demographic and psychographic characteristics of the Hispanic online audience and strategic options for companies and organizations looking to launch a Hispanic online program. Registration for the webinars is available at http://www.idiominc.com.
About Idiom Technologies, Inc.
Idiom® Technologies optimizes the globalization supply chain by aligning global enterprises, language service providers and translators. Award-winning WorldServer™ software solutions expand market reach and accelerate multilingual communication with a proven platform for automating translation and localization processes.
Idiom works with global organizations including Adobe, Autodesk, Continental Airlines, eBay and Travelocity to cost-effectively translate global websites and applications, streamline software localization and delivery, and speed time-to-market for international product documentation. Idiom also partners with consulting firms, systems integrators and technology vendors to help customers achieve high-quality results and maximize existing enterprise infrastructure.
Idiom is headquartered in Waltham, Massachusetts, with offices throughout North America and in Europe. To learn more please visit http://www.idiominc.com or call +1 781-464-6000.
About Captura Group, Inc.
Captura Group is a leading Hispanic online solutions firm that enables companies and organizations to connect with Hispanics online. Founded in 1999 by Hispanic online visionary, Lee Vann, who was recognized in 2005 by the Interactive Advertising Bureau (IAB) as one the top Hispanic online pioneers, Captura Group has led the development of Hispanic in-language and in-culture online solutions for Ford Motor Company, Pfizer, Eli Lilly, Wells Fargo Home Mortgage, Sears Roebuck and Company, and the US Federal Government. From Hispanic online strategy development to Hispanic online program execution and management, Captura Group's interdisciplinary approach combines the best practices of interactive marketing with Hispanic in-language and in-culture principles to generate measurable results that make a difference to the client's business and their customers. For more information about Captura Group, please visit http://www.capturagroup.com.
Idiom and WorldServer are trademarks, or registered trademarks of Idiom Technologies, Inc. All other brand names, product names, or trademarks belong to their respective holders.
1 -Reaching America's e-Latinos," Common Sense Advisory, February 2005
Media Inquiries:
Liz Campbell fama PR ph: +1 617-758-4149 idiom@famapr.com | Michelle Moscona Captura Group ph: +1 619-681-1856 michelle@capturagroup.com |
