Resources - Can't Read, Won't Buy - Why Language Matters on Global Websites (Executive Summary only)

Can't Read, Won't Buy - Why Language Matters on Global Websites (Executive Summary only)

Can't Read, Won't Buy - Why Language Matters on Global Websites (Executive Summary only) Date: 2006-10-31 By: Donald A. DePalma, Benjamin B. Sargent, and Renato S. Beninatto Description: In the report Common Sense Advisory analyzes the online global buying preferences of more than 2,400 consumers from eight non-Anglophone countries in Europe, Asia, and South America. Specifically, the research was conducted to assess online language preferences and its subsequent impact on purchasing decisions. Factors including nationality, English-language proficiency, brand, and the ability to conduct transactions in foreign currencies were included in the study. To purchase the full report, please go visit Common Sense Advisory's website. Keywords: Web, Brand, Globalization, Customers

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