Resources - Keyword - Brand

Keyword - Brand

The following objects are all associated with the keyword "Brand". If you aren't finding what you're looking for, try browsing the complete list of keywords at the bottom of this page. Collateral - White Papers

Collateral - White Papers
		Can't Read, Won't Buy - Why Language Matters on Global Websites (Executive Summary only) Date: 2006-10-31 By: Donald A. DePalma, Benjamin B. Sargent, and Renato S. Beninatto Description: In the report Common Sense Advisory analyzes the online global buying preferences of more than 2,400 consumers from eight non-Anglophone countries in Europe, Asia, and South America. Specifically, the research was conducted to assess online language preferences and its subsequent impact on purchasing decisions. Factors including nationality, English-language proficiency, brand, and the ability to conduct transactions in foreign currencies were included in the study. To purchase the full report, please go visit Common Sense Advisory's website. Keywords: Web, Brand, Globalization, Customers