Resources - Keyword - Hispanic

Keyword - Hispanic

The following objects are all associated with the keyword "Hispanic". If you aren't finding what you're looking for, try browsing the complete list of keywords at the bottom of this page. Webinars Collateral - Joint Solutions Brief

Webinars
		Idiom, Captura Group & Forrester: Do you need a Spanish website? Date: 2007-06-13 By: Lee Vann, Captura Group; Tamara Barbara, Forrester Research; Enid Burns, ClickZ; Dave Rosenlund, Idiom Description: This webinar takes you through the steps of evaluating your opportunity in the Spanish online market. It focuses on newly published Forrester Research findings and describes how you can maximize your potential for success by sizing your market for online Spanish-preferring customers and committing to a multi-channel Spanish-language service. Keywords: Hispanic, Web
		The Multicultural Marketing Equation: Implications for Online Marketing Date: 2006-11-15 By: Lee Vann--Captura Group, Dr. Felipe Korzenny--Florida State University, Bill Rabkin--Idiom Technologies Description: This informative, interactive event features renowned Hispanic marketer and educator, Dr. Felipe Korzenny. Director of the Center for Hispanic Marketing Communication at Florida State University, Dr. Korzenny presents research from his latest study, "The Multicultural Marketing Equation." He joins experts from Idiom and Captura Group to provide insights on the exploding US Hispanic online market, which covers over 16.5 million individuals nationwide. Keywords: Hispanic, Online
		Idiom & Captura Group: Putting Hispanic Online Practices to Work Featuring Continental Airlines Date: 2006-06-01 By: Dave Rosenlund, Lee Vann Description: Learn how Continental Airlines employs Hispanic online best practices to provide high quality customer service to its growing Spanish-speaking audience. See how the airline successfully re-launched its continental.com website to enhance Spanish-language functionality, while optimizing existing enterprise applications and business processes. Keywords: Web, Hispanic
		Idiom & Captura Group: Hispanic Online Best Practices Date: 2006-05-01 By: Dave Rosenlund, Marvin Castro, Lee Vann Description: Whether you want to improve the success of your existing Hispanic online program or explore opportunities in this influential market, considering these Top 10 Hispanic Online best practices is a must. Examine best practices for program development, maintenance and marketing in this 3-part Webinar series. Keywords: Web, Hispanic
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Collateral - Joint Solutions Brief
		Captura Group and Idiom: Your connection to the US Hispanic market online Date: 2006-11-20 Description: By combining Idiom globalization software and Captura Group's Hispanic online services, organizations can effectively develop, maintain and market a Hispanic online program. Keywords: Globalization, Web, Hispanic